Tuesday 15 October 2013

Goodbye Little Orange Box

These are comments we received on our tumblr regarding the Halloween orange box campaign. There is a reason as to why we have not been seeing those boxes lately. Unfortunately, the little boxes we fondly remembered are no longer a Halloween tradition in Canada. A yearly Trick-or-Treat routine that began in 1995, ended its 50 years tradition in 2006. Why? Canadians had donated an average of $3 million a year for the final 15 years in its campaign. Can you imagine $3 million worth of pennies, nickles and dimes? The campaign ended as "rolling pennies is very labour intensive." UNICEF was one of the first organizations we encountered at an young age, how do you think the withdrawal of the campaign will impact children's views of helping someone "like themselves?"

1 comment:

  1. Question: if unicef no longer has their Halloween campaign, how do we donate to the organization? is it possible to get my hands on a few of these boxes, privately or through the organizatin? i remember these boxes so well as i have donated numerous time to my nieces and nephews. it will be cool to show my own kids these boxes. thanks

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